Annabelle Sandeman (Past Speaker)

Annabelle brings more than 20 years of experience across HCP advertising, Medical Communications, and PR. She currently serves as Global Chief Commercial Officer for Huntsworth Health responsible for global strategic management, new markets and geographies, as well as global agency coordination, delivery, evaluation and importantly procurement.

During Annabelle’s career, she has been responsible for building and managing global, European and domestic brand/medical strategy across multiple stakeholders, regions, countries, and medical and marketing disciplines. As an integrated strategist she has worked across multiple therapeutic categories, including immunology (biologics and biosimilars), ophthalmology, GI, virology, orphan and rare disease, cardiology, neurology, and more.

She started her career at Abbott Laboratories in the United Kingdom as a primary and secondary sales representative before moving to the agency side of the business when she joined VB Communications and Jago Pearce (now part of Huntsworth Health). Annabelle plays a pivotal role in our ongoing procurement relationships globally across all our disciplines, where she is involved with relationship management, rate and contract negotiations, leading responses to RFIs and RFPs, and coordinating the network around the world for our clients and new business pitches. She also maintains the integrity of our global network and presently supports the development of our Asia Pacific, Middle East and Latin America regional capabilities.

Annabelle graduated from Edinburgh University with a Bachelor of Science (Hons) degree specialising in physiology and cardiovascular pharmacology in 1995. Annabelle gained her Postgraduate Diploma from the Chartered Institute of Marketing (CIM) and is also a member of the Governance council of the Healthcare Communications Association (HCA) and a Co-Chair for the Communiqué awards in 2019.