ProcureCon Pharma 2020

03 - 04 September, 2020

Hotel Palace Berlin, Germany

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Andrew Kent, Head of Indirect at Gilead
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Andrew Kent


Head of Indirect
Gilead

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Day One – Thursday 3rd September 2020

Thursday, September 3rd, 2020


3:20 PM Indirect Procurement Interview with Live Polling - How to collaborate with Marketing to build a network of traditional, non-traditional, global and local agencies to maximise the power of your marketing campaigns

  • Exploring the relationship between Marketing and Procurement and how strong collaboration can lead to greater supplier outcomes
  • Unifying your marketing agency strategy with your omnichannel approach to create powerful marketing campaigns
  • Discussing the key considerations you need to make to ascertain whether a start-up is able to offer scalable solutions to meet your scope of work
  • How to balance larger, industry expert agencies with smaller, local agencies in order to meet geographical regulatory compliance and provide messaging that resonates strongly region-by-region
  • Influencing without mandate: How can you ‘sell’ the benefits of one agency over another internally, to streamline efforts, without ‘telling’ local managers who they must use?
  • Despite regulatory rigour, should pharma be considering non-industry specific start-up agencies, to drive true innovation and bring genuinely new ideas to the table?