ProcureCon Pharma 2020

17 - 18 March, 2020

Hotel Palace Berlin, Germany

44 (0) 207 368 9465

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Derek Hobbes, Global Category Manager - Marketing & Sales at Allergan
Allergan Logo

Derek Hobbes


Global Category Manager - Marketing & Sales
Allergan

Check out the incredible speaker line-up to see who will be joining Derek.

Download The Latest Agenda

Day One – Tuesday 17th March

Tuesday, March 17th, 2020


2:10 PM Panel - How can you collaborate with your trusted agencies to exploit new digital tools to stand out in a highly-regulated and competitive marketplace?

  • How can procurement and marketing collaborate internally to identify key technologies to accelerate their marketing strategy?
  • Tackling internal biases towards existing, more traditional, agencies and influencing stakeholders to open their minds and eyes to what is possible when partnering with new agencies and using new tech How can procurement position themselves as an appealing customer to in-demand marketing agencies in order to create a stable basis for strategic partnership?
  • Presenting your priorities and goals to your trusted suppliers to invite them to suggest solutions and run mutually beneficial pilot schemes together
  • Managing expectations to reduce agency turnover and create longer-term and more sustainable partnerships
  • Which marketing technologies are currently under-utilised within pharma and should be exploited in the next two years?
  • What steps must be taken to underpin all major marketing activities with a data-driven approach?

Day Two – Wednesday 18th March

Wednesday, March 18th, 2020


12:10 PM 6. How to become a ‘partner of choice’ for marketing agencies to secure the latest and greatest innovations and expertise

Got a continuing conundrum you just can’t get your head around? Here’s your chance to get to the bottom of it. Grab a drink, join forces with your peers and pick the brains of market leaders to explore practical solutions, test ideas and collaboratively crack the code! An exceptional way to really get a handle on your key challenges.